Michael Goodwin, CPA, RICP
Michael Goodwin, CPA, RICP

Founding Partner

Michael W. Goodwin began his professional career by serving as controller, senior financial analyst, and chief financial officer for several Houston companies. He became a financial advisor in 2004 and formed his own company, Sterling Financial, in 2008. Sterling Financial merged with The M Group (founding partner Gordon Menard) to create Sterling Wealth Advisors in 2016, becoming Sterling Total Wealth Solutions in 2020. 

Michael earned a bachelor’s degree in accounting from the University of Texas and holds FINRA Series 6, 62, 63, and 65 licenses.

Michael is a Texas native and has lived in The Woodlands since 1994 and is active in The Woodlands community currently serving as Treasurer on the board of directors at The Woodlands Arts Council and having previously served on the board for the Montgomery County Food Bank, the Alden Bridge Village Association Board, and the Cottage Green Homeowners Association  He is an avid ultramarathon runner having previously competed in 50 and 100 mile endurance races as well as trekking the Grand Canyon from rim to rim.

  • Certified Public Accountant
  • More than 30 years of financial service experience
  • Woodlands resident for 30 years
  • Retirement Income Certified Professional

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